The Greenbrier had been looking up at the sports betting production at the Hollywood Casino for months.
Nevertheless, The Greenbrier has now secured the leading position in West Virginia’s sports betting industry.
The resort is accountable for the largest amount of betting activity in the state, primarily due to its two online sports betting apps, even though it offers a separate retail sportsbook exclusively for its guests.
In August 2019, it introduced its FanDuel Sportsbook and later in January, it unveiled the BetMGM Sportsbook WV.
These two online sportsbooks have emerged as major players in the betting industry in the Mountain State, despite a slow start.
During the latest week recorded on the revenue report, the combined total of wagers accepted by the two mobile platforms surpassed $7 million. This amount is more than twice the $3.4 million revenue generated by Hollywood’s DraftKings WV Sportsbook during the week of Sept. 19.
Since August began, The Greenbrier’s apps have begun to distinguish themselves from DraftKings. Although we lack specific details on the exact differences between the two mobile apps, it is safe to say that having two options is advantageous.
It was anticipated that betting numbers would increase with the resumption of the NBA and NHL games, along with the commencement of the 2020 NFL and college football seasons.
FanDuel and BetMGM effectively promoted their sportsbooks, leading to a significant increase in betting. Through generous promotions and deals, these operators successfully attracted numerous customers as sports betting made a comeback.
FanDuel And BetMGM Lead The Way
From the beginning of August, The Greenbrier’s online applications have received more than $53 million in wagers, accounting for approximately 58% of the total sports betting activity in the state, encompassing both online and in-person transactions.
Approximately 76% of online wagers were accounted for by FanDuel and BetMGM, when analyzing the betting figures individually.
The sports betting revenue numbers are extremely impressive and appear to be a trend that will persist.
The Greenbrier’s online handle continues to increase, having generated approximately $2.2 million in handle during the first week of August.
In the subsequent week, it surged to $2.8 million, and then exceeded $3.8 million for the week commencing August 15th.
Following that moment, online wagering experienced a substantial increase, reaching an impressive amount of almost $7 million. In the subsequent four weeks, the handle has consistently remained above this threshold, showing no signs of decline.
The online handle at The Greenbrier surpassed $10 million twice, establishing a new weekly record for both online and retail betting during the week of Sept. 12. Mobile wagers alone accounted for nearly $10.5 million, contributing to this achievement.
Over the course of the past four weeks, the resort’s online revenue has surpassed $37 million in its entirety.
DraftKings Sportsbook received approximately $10 million in wagers during that identical time frame.
Despite the surge in production at the online sportsbook due to the return of popular sports, it still falls significantly short in comparison to The Greenbrier’s offerings.
DraftKings has shown remarkable improvement in its recent performance, which is great news. Despite previously reaching handle figures exceeding $3 million on a few occasions before the shutdown, the online sportsbook achieved a new record last week with an impressive handle of almost $3.4 million.
Online betting is poised to break new records with the ongoing presence of NFL and college football betting.
Mobile sports betting apps taking the majority of bets
Each retail sportsbook has the authorization to have three mobile betting apps. Over the past two weeks, mobile apps accounted for 77% of all wagers placed in the state.
Around 85% of the total handle in the New Jersey sports betting market, which includes over 20 online sportsbooks, is attributed to mobile betting.
It is evident that mobile betting is the current and future trend, so it’s unexpected that every casino hasn’t taken the initiative to introduce more mobile platforms.
As winter draws near and temperatures drop, residents will increasingly prefer staying at home. Moreover, the potential for another nationwide quarantine due to a surge in COVID-19 cases adds further weight to this inclination.
Maximizing the opportunity for WV casinos can be achieved by offering a wide range of online platforms.
Every casino in West Virginia now offers online sports betting, marking a significant milestone since its launch. The addition of the William Hill Sportsbook at Mountaineer Casino and the betly Sportsbook at Mardi Gras and Wheeling Island casinos has completed the list.
Acquiring customers becomes crucially dependent on being the first to market.
The Greenbrier has achieved this feat and is now reaping the rewards. Despite the fact that DraftKings also launched in the same week as FanDuel, The Greenbrier remains the sole entity to unveil a second app.
Until last month, three out of the five casinos lacked mobile platforms, while the resort boasted two distinct online sportsbooks.
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