States with legalized sports betting jurisdictions, such as New Jersey and Nevada, have witnessed a significant rise in popularity when it comes to the convenience of placing bets using mobile devices.
However, despite the legalization of West Virginia sports betting last year and the launch of the first mobile sports betting app in December, the adoption of mobile wagering has been slower in the Mountain State.
Currently, residents of West Virginia are opting for the betting windows instead of taking out their phones.
What is the reason behind this, and what needs to happen for a greater shift towards mobile and online betting?
Examining other states might provide solutions.
Mobile sports betting at a glance
It is undeniable that mobile betting is significantly influencing the Garden State. In January, a staggering 79 percent of all bets, amounting to $304.97 million, were placed through mobile sports betting.
Gamblers have shown immense interest in mobile sports betting, as evidenced by a significant increase of 76 percent from December.
Nevada witnessed over $5 billion in wagers in 2018, out of which WV casinos earned $301 million. The state does not provide a detailed breakdown of the wagering categories. Nonetheless, experts in the industry estimate that over 50 percent of the total wagering amount is attributed to major sportsbooks and online casinos that offer convenient mobile wagering options within Nevada.
Pennsylvania has given the green light for mobile sports wagering, and it is anticipated that a number of platforms will become available online by the second quarter of this year. Additionally, other states are currently contemplating the inclusion of mobile wagering options.
Compared to other states, West Virginia is at the forefront of embracing sports betting. However, despite the increasing popularity of mobile sports betting, only a mere six percent of WV’s sports betting revenue in January was generated through mobile platforms.
What factors contribute to the smallness of that number and what can be done to facilitate its growth?
Mobile sports betting is growing
Although it is still early in the game, it is peculiar to note that a significant proportion of sports betting in New Jersey and Nevada is conducted through mobile devices.
What prevents it from having a similar impact in WV?
The number of available apps is the straightforward response. At present, bettors have access to solely the BetLucky Sportsbook mobile sports betting app, which offers online sports betting for Mardi Gras Casino and Wheeling Island Hotel.
In Nevada, the casino establishments put in significant efforts to promote their mobile services. At Caesars properties, noticeable signs are displayed to advertise the company’s sports betting app, as well as for BetMGM, William Hill, and other similar apps.
Bettors have a wide range of choices when it comes to gambling, and this holds true for New Jersey as well. Although Nevada may have more casinos spread across its state compared to New Jersey, significant efforts have been made to promote and inform potential customers in the Garden State and its neighboring areas. These initiatives not only involve extensive advertising but also focus on educating individuals.
Currently, it seems that West Virginia has not seen any progress in these endeavors. With only 13 online licenses available, there is ample opportunity for the market to expand. The introduction of additional mobile options in the state will undoubtedly contribute to this growth.
Pending gaming regulator approval, DraftKings Sportsbook, in partnership with Hollywood Casino at Charles Town Races, is set to launch its online and mobile sports betting app in West Virginia in the near future.
Eldorado Resorts, the owner of The Mountaineer, recently entered into a partnership agreement with William Hill in September. While live betting is already available at the casino, it is likely that a mobile betting option will be introduced in the near future.
FanDuel currently operates a live sportsbook at The Greenbrier casino. However, the company recently stated that it currently has no intentions to introduce mobile sports betting in the state.
More access to WV sports betting
Mobile wagering extends beyond the usual casino sportsbook clientele. With its round-the-clock availability and user-friendly features, even those who wouldn’t typically visit a book can easily place small bets on a football match or a NASCAR race over the weekend.
Increasing the range of choices will result in expanded opportunities for bettors within the state, encompassing a wider selection of sports, leagues, futures, and the ability to explore diverse betting lines. This will consequently attract a larger number of individuals who can participate in betting activities without the necessity of visiting a casino.
BetLucky currently provides a satisfactory range of sports betting choices. However, the presence of competition not only expands customers’ options but also compels the app to make necessary adjustments and enhance its offering to attract more customers effectively.
Increased competition will lead to a greater influx of marketing funds and a more knowledgeable population regarding the art of wagering.
It is highly likely that within the coming year, additional operators will establish themselves in the state, making it a safe bet. The availability of DraftKings in the near future will significantly contribute to the growth of mobile sports betting figures. All in all, bettors in the Mountain State can anticipate an intriguing year ahead.
Related Articles
